Why do you need GTM, GA4, and pixel for your e-commerce website?
GTM (Google Tag Manager), GA4 (Google Analytics 4), and Pixel are all essential tools for tracking and analyzing user behavior on websites and mobile applications. These tools are crucial for rooting solutions, as they help businesses understand how their users interact with their products and services, and make data-driven decisions to improve user experience.
GTM is a free tool provided by Google that allows businesses to easily manage and deploy tracking tags on their websites and mobile applications without having to manually edit code. By using GTM, businesses can quickly add and modify tracking tags, such as those for Google Analytics and Facebook Pixel, and ensure they are fired correctly without the need for a developer.
GA4 is the latest version of Google Analytics, which offers businesses more advanced tracking and reporting features. It allows businesses to track user behavior across multiple devices and platforms and provides more detailed insights into user behavior, such as the ability to track specific user actions and events.
Pixel, on the other hand, is a tracking code used by Facebook that allows businesses to track user behavior on their websites and mobile applications. It provides valuable insights into user behavior, such as how many users clicked on an ad and whether they completed a purchase.
Together, GTM, GA4, and Pixel provide businesses with a comprehensive set of tools for tracking and analyzing user behavior. By using these tools, businesses can gain a better understanding of their users, identify areas for improvement, and make data-driven decisions to optimize their products and services for a better user experience. Therefore, it is essential for rooting solutions to utilize these tools to achieve success.