SEOs: “SEO takes at least 6-12 months”
My client: 425,000 new SEO traffic in 12 months.
70,000+ traffic in the first 5 months alone.
10,634 leads and 3,786 paid signups total.
Growing 25% month-over-month.
Here are the 5 things we did:
1. Technical Fixes
We ran an audit and fixed standard issues like:
– Canonical tags
– Broken internal links
– Missing titles/descriptions
But crucially:
Their traffic was about to tank and they had no idea.
They switched URL versions from www. to non-www. and didn’t update any internal links or add redirects.
I’ve seen -90% of traffic drops with this issue in the past.
Thankfully, we were able to fix it early.
2. Programmatic
We published over 300+ new pages that funnel traffic into their software’s core features.
(You can use a tool like Byword for this)
– We asked the client where they wanted to focus
– We found keyword frameworks with 100s of variables
– We created a list of all possible variables to target
– We used AI to create content at scale (e.g. Byword)
– We published 300+ new pages over 6 months
3. Lower-Funnel Blogs
We published 75+ lower-funnel pages over 6 months, specifically targeting ready-to-buy searchers.
Title framework examples:
– [Competitor] Alternatives
– [Competitor] vs [Client]
– How to [Solve Problem]
– Best [Product] in 2024
4. Free Tools
We created free tools to funnel traffic into their email list and software’s core features.
For example: [Relevant Metric] Calculator
These keywords typically get 1,000s of daily searches.
5. Optimising existing content
We audited keywords to find pages ranking in position 3-20 and optimized the “quickest wins”.
– Writing new sections
– Adding to existing sections
– Optimising existing headings
– Targeting featured snippets and AI Overviews
The client came to us with:
– Declining organic traffic
– Increased competition in the market
– Bottlenecks in content production (small team)
– Insufficient resources to handle large-scale SEO
12 months later, they’ve seen:
– 400+ new pages
– 4,000+ first-page rankings
– 425,000 total new SEO traffic
– Growing +25% monthly
– 10,634 leads and 3,786 paid signups
Do you want to turn SEO into a 7-figure sales channel?