SEO has been dying since the early 2000s.
Some notable “deaths” include:
– Web 3.0
– Google Ads
– Social media
– Voice assistants
– Featured snippets
– Zero-click searches
– Every Google update
– TikTok “the new search”
– ChatGPT replacing Google
– AI Overviews in result pages
Here’s the reality:
– 15% of searches are brand new
– Searches grow by ~10% every year
– There are 8.5B Google searches daily
– SEO is a $100B+ industry (and growing)
– Search engines and SEO will always evolve
– Search habits will take a long time to change
Block out the noise.
Continue learning, consistently repeating the fundamentals, and adapting to new technologies.