Unlocking A 500% Return
Over the years we have developed several long-term relationships with clients who we provide ongoing marketing services to. One such client is an online boutique specializing in women’s apparel and accessories. When the retailer first approached us, they were searching for assistance in developing their digital marketing strategy. Since then, we’ve helped them progress to a premier digitally savvy organization that drives a large number of sales from its marketing operations. How Did We Do It? The base of every successful digital marketing strategy is compelling content, so we took a thoughtful and creative approach to help our client build a content library that would drive online purchases. The boutique developed several high-quality videos, ads, and animations that we then used to target audiences that most closely matched their existing customers. The goal was to identify more customers who looked like the retailer’s best customers. We also helped the retailer leverage Facebook’s live videos feature as a way to reach the more “digitally sophisticated” audiences. The boutique’s content strategy and digital marketing efforts have been highly successful generating 1,510 new sales in total so far. This has directly impacted the boutique’s top line growth to the tune of $229,250.04 in additional revenue!