How to Optimize Your LinkedIn Profile:
1. Professional Profile Photo
– High-quality, professional headshot.
– Face takes up 60% of the frame.
– Dress for your industry.
2. Compelling Headline
– Go beyond your job title.
– Highlight expertise & the value you bring.
– Use keywords relevant to your space.
3. Custom URL
– Create a custom LinkedIn URL.
– Use your full name for easy recognition.
4. Detailed Summary
– Write a clear and engaging summary.
– Include your background, skills, and services.
– Use the first person and speak to your ICP.
5. Highlight Experience
– Keep it simple and short.
– Highlight biggest wins you got.
– Display tools you used.
6. Showcase Skills
– Add skills you want to be known for.
– Endorse others and ask for reciprocation.
– Get your top skills to 99+
7. Gather Recommendations
– Request recommendations regularly.
– Go to people you’ve had a great time working with.
8. Add Media
– Presentations, articles, videos, and other media.
– Showcase what you’ve done in business.
– Make it appealing and exciting to read.
9. Active Networking
– Connect with other active LinkedIn users.
– Personalize ALL connection requests.
10. Consistent Content Sharing
– Post valuable content 7 days a week.
– Share processes, listicles, actionable content.
11. Stay Updated
– Review your profile 1x per quarter.
– Update and optimize for more testing.
– Record and analyze the results.
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Your LinkedIn profile plays a BIG role.
When people visit it, you want to impress them.
Think of it as your personal landing page.
Where someone can easily get a “snippet” of who you are.
Show your personality and don’t hold back anything.
The more honest, the better.